1. A clear answer in the first seconds

The visitor needs to immediately understand who you are, what you offer and for whom the service is intended. The splash screen is not meant to be a puzzle. A strong headline, a concise explanation and one main button are more effective than a bunch of generic slogans.

2. The mobile version is not a scaled-down desktop

A mobile phone must have a comfortable menu, adequate margins, legible typography and buttons that can be pressed without any problems. The content should be in the right order and the photos should be cropped so that they do not lose their meaning.

3. Speed and technical quality

Large photos, unnecessary scripts and low-quality hosting can significantly slow down a website. Images belong to modern formats and should be loaded only when the visitor needs them. The basis is HTTPS, functional forms, proper redirects and a page without technical errors.

Rule of thumbEach subpage should have one clear goal: call, write, request an offer or continue to a specific service.

4. Content for both humans and search engines

Google needs a clear heading structure, a unique title and description for each page, internal links, and content that actually answers customer questions. A local business is helped by an accurate location, contact details and a consistent company profile.

5. Trust is built by concreteness

References, photos of realizations, identification data, real contact and explained work procedure reduce uncertainty. Instead of claiming "we are professionals", it is better to show results, experience and a way of working together.

6. Measurement and ongoing care

The website is not finished by launching it. It is necessary to monitor traffic, inquiries, the most read pages and the places where people leave. The content, security and technical solution must be updated regularly.

7. Readiness for AI search

Search engines and AI assistants work better with a website that uses accurate service names, clearly lists the business, location and contacts, and answers specific customer questions. Logical internal linking of pages, descriptive headings, quality references and structured data helps.

Consistency is also crucial: the same company data on the web, in maps and profiles, understandable content authorship and regular updates. Such content is useful both for the person and for the systems that recommend the answer to him.

Company website checklist